Press releases also stand on their own in terms of content – they live online indefinitely on distribution sites like PR Newswire, where your audience can easily find and read them. Once it’s picked up, you want influential people to see your press release and spread the word, whether that’s a journalist writing a news story, a blogger writing a blog post, or someone sharing the content of your PR on social media. Ultimately, the goal is for your PR to be picked up by a news outlet or PR distributor like PR Newswire, PR Web, Business Wire, etc. (Literally, you’re “releasing” news or information to not just the “press,” but the news media in all its forms and the world at large.) (They might be wearing a derby hat, smoking a cigar, or have a pencil tucked behind their ear, too.)īut that couldn’t be further from the modern reality.Ī press release is a written statement, announcement, or news story released by the brand or organization it’s about. It conjures the image of an old-timey newspaper office and a journalist with a vintage typewriter tapping out a news release. “Press release” sounds a little old-fashioned, right? I talk about press releases, their value, plus how to write them and get paid in this video: What Is a Press Release? Why Should You Write Them? The 5 basic questions every news release should answer.How to write a press release, with a press release template to help you with formatting.The ROI of providing press release writing as a service.The definition of a press release and why you should write them.In this guide, we’ll discuss all of the above:

With the right press release template, you’ll have a winning formula to grab attention, control the story you’re trying to share, turn heads, and build that coveted buzz that’s so hard to muster these days.Īnd, if you write press releases as a service for other businesses, you could potentially make a good chunk of change.

🎨Įnter the humble press release (also called a “news release” or a “PR”). In today’s rapid-fire, information-overloaded world, it’s hard to conjure up buzz around a business – unless you create it yourself. If you’re blanking right now, you’re in the right place.

Do you know how to write them? Do you know what a good press release can do for your brand? For your clients’ brands?

Press release sample for book launch